emfizz.com
emfizz.com January 20, 2018


Diet Coke unveils new look, 4 new flavors

14 January 2018, 12:30 | Jan Cross

Australia looks on as Diet Coke shakes up cans and flavours in US

20180111 new diet coke

A 2016 report by Beverage Digest, a publication covering non-alcoholic beverages in the United States, showed a 0.8% decline in the overall volume sales for carbonated soft drinks, with Diet Coke sales falling by 4.3%.

Coca-Cola Co., facing an industrywide retreat from artificially sweetened sodas, is hoping its biggest Diet Coke makeover ever can win back consumers. It racked up an extra £39.3m of value sales past year, single-handedly pushing the Coca-Cola brand up 2.5% to £1,133.5m [Nielsen 52 w/e 9 September]. "We're contemporizing the Diet Coke brand and portfolio with sleek packaging and new flavors that are appealing to new audiences".

As part of the relaunch, Coca-Cola has introduced four new "millenial-inspired" flavours to the Diet Coke portfolio - Ginger Lime, Feisty Cherry, Zesty Blood Orange and Twisted Mango.

Zero Sugar launched in April 2016, since when it has been largely responsible for the growth of the Coca-Cola portfolio. Whether Coke Zero Sugar actually tastes more like regular Coke - as Coca-Cola insists - is open for discussion. "Diet Coke and its expanded flavor portfolio provide a crisper taste and bolder flavors", he explained. The new varieties will sell in eight-packs and as on-the-go singles. "Other markets around the world are exploring future plans for the brand, or have already adopted "One Brand" packaging for Diet Coke within the Coca-Cola trademark", it said this week. All new packaging and flavors hit store shelves this month. Accern also gave news stories about the company an impact score of 45.1251815829199 out of 100, indicating that recent press coverage is somewhat unlikely to have an impact on the stock's share price in the next several days.

The redesigned cans will retain the brand's silver and red colouring, with different coloured accents for each of the new flavours. A slightly refined typography simultaneously preserves Diet Coke's heritage, yet presents it in a more progressive manner.

Trump Campaign Paid Hush Money to a Porn Star
Another porn star, Jessica Drake, alleged in October 2016 that Trump had kissed her without her consent at the same event. Cohen also issued a statement that he said was from Clifford, whose professional name is Stormy Daniels .


Supermodel Cara Delevingne expresses sadness over Zainab's brutal murder
The Inspector General Police (IGP) gave a briefing on the callous rape and murder case of the minor girl in Kasur. Three police officers were arrested for opening fire on protesters instead of into the air.


Judges angry about functioning of India's Supreme Court
Chidambaram, Kapil Sibal and Ahmed Patel, called on Rahul to brief him about the implications of judges' attack on the CJI. But he had previously also raised issue with the decision of fellow judges. # Supreme Court Judge J.


Coke says the new look could help attract new drinkers beyond the product's core consumers.

He adds, "With a brand recast, designers are challenged with determining how far is too far, and how close is not far enough".

The Coca-Cola Company has announced that it is updating its Diet Coke brand, in a bid to appeal to younger consumers.

Sommerville now says the design team have an opportunity to rethink such an iconic brand with the scale and reach of Diet Coke. While the low- and no-calorie beverage category has been under pressure, its performance has been improving recently, and Diet Coke remains an incredibly strong brand.

The relaunch is part of the company's plans to focus on low-sugar and low-calorie options, following relaunch of Coke Zero a year ago, and its recent introduction of Fuze Tea to Europe.



Other News

Trending Now

State Department Officially Debuts New Travel Advisory System
For instance, India is ranked Level 2 (exercise increased caution ) and Pakistan has been given Level 3 (reconsider travel ). The Department of State advises that USA citizens not travel to the country or leave as soon as it is safe to do so.

Kylie Jenner Can't Shake The Idea Of Travis Scott Cheating
An insider said previously: "She's very happy about the pregnancy but she doesn't want to share this with the world". Is Kylie Jenner in labor right now? In this photo, Jenner attended the Met Gala on May 1, 2017 in New York City.

With another tough loss, could Georgia be the new Cleveland of sports?
Turns out, your ears weren't deceiving you. "I found out when we were in the locker room", he said after the game. After losing the title in a heartbreaking loss to the Clemson Tigers a year ago , Alabama was ready to come back.

Trump advisor refuses to leave CNN set
A Trump lawyer last week sent a cease and desist letter to the publisher, demanding it be withheld. Mr Sargent said that the company would send a formal response to Mr Trump later on Monday.

A power failure sent part of CES into darkness
This year's CES is expected to attract more than 180,000 visitors, has 4000 exhibitors and runs from 9 to 12 January 2018. The blackout has impacted the convention center's North Hall, as well, leaving only the South Hall fully operational.

Jaguars list two as questionable on final injury report
He has shown he can be a game-changer in first campaign hauling in 58 catches for 917 receiving yards and seven touchdowns. Brown returned to practice on Monday after suffering a calf injury against the New England Patriots in Week 15.

Google removes 60 apps from the Play Store that hid pornographic ads
In some cases, the malware would also prompt users to register for premium services - meaning charges would be applied. Users have left reviews on the Google Play Store for some of the apps, with one saying , "Don't install for your kids".

Minnesotans Visiting Hawaii Discuss False Missile Warning
Wu Qing, a Chinese scholar working in Hawaii, told Xinhua in a phone interview that she still felt frightened. Parts of Hawaii woke up Saturday to an emergency alert: "BALLISTIC MISSILE THREAT INBOUND TO HAWAII.

Spurs supremo issues star players vow
Steve Nicol has told ESPN that he believes Tottenham Hotspur star Danny Rose will leave for Manchester United in the summer. Spurs have been looking at solutions to try and keep hold of their best players.

Trump praises 'good energy' in talks between North and South Korea
Also, North Korea re-opened the suspended inter-Korean communication hotline with South Korea , after it was closed down in February 2016.