emfizz.com January 17, 2018

Apple to Acquire Netflix: CITI Analysts

03 January 2018, 01:09 | Bernard Bryant

Apple CEO Tim Cook and Netflix CEO Reed Hastings. Getty BI illustration

Apple CEO Tim Cook and Netflix CEO Reed Hastings.   Getty  BI illustration

On the other hand, Apple may benefit highly from buying Netflix as a result of President Trump's tax policy created to bring overseas corporate money back to the US. Even if produces this content, though, it still needs a platform on which to host and distribute it. Apple may use iTunes to sell the new content, but another possibility is that it uses Netflix or a completely new platform. In addition to a subscription focus, he also favors firms with "scaled distribution with an global presence". The company's been struggling to present customers with binge-ready TV shows and movies like competitors Netflix and Amazon Prime Video.

Additionally, he likes the "improving quality" of the streaming firm's revenues and earnings.

Apple is well known for keeping the majority of its corporate profits outside of US shores.

Nollen predicted that Netflix will increase original content from 25 percent in 2017 to 60 percent in 2020.

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So take this news as you will. "Netflix has won", analyst Tim Nollen said in the note. However, Nollen doesn't expect Disney to threaten Netflix at all because Netflix continues to hold a strong domestic subscriber base and is also "establishing passion brand status in many worldwide markets". The analysts made the prediction in a December report, per Business Insider.

Apple was previously unable to bring its foreign earnings back to the USA due to federal tax law, but President Trump's newly passed corporate tax cut offers companies a one-time allowance for companies to repatriate cash stored overseas without a major tax hit, Business Insider reports.

Just after the note was written, Disney acquired the studio and television assets of Fox.

One of the hottest news of the day was Citi analysts predicting that there is a 40% chance that Apple will acquire Netflix. But Netflix has become the giant elephant in the entertainment industry's room, forcing competitors either to step up their streaming content game, go home, or - perhaps - buy what's already working. There are 40% chances that Apple will acquire Netflix according to CiTI analysts Jim Suva and Asiya Merchant. This was based on his analysis of Apple's and Netflix's revenue, gross margin, operating expense ratio, other income and interest expense, tax rate and share count three years out from their last fiscal year.

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