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emfizz.com January 19, 2018


Snapchat working on a new 'Stories Everywhere' feature

29 December 2017, 02:05 | Patty Hardy

Snapchat working on a new 'Stories Everywhere' feature

Snaps everywhere

Throughout the year, Facebook has been launching new features for Instagram, turning the app into its own little version of Snapchat.

No doubt, Snapchat was the most popular app for its stories feature.

Ad rates also took another fall, and in what is an effort to combat slow user growth, Snapchat CEO Evan Spiegel announced that the app would undergo a redesign. While the company continued to flail around, maybe they will even consider a Windows app, or will this only be well after its too late to matter? Of course, you can still export your stories later and upload them separately as a video file.

Image snapchat
Image snapchat

Snapchat took the first step towards content earlier this year, when it allowed its users to share other people's stories and content by publishers with their friends, but within the app. Effectively, Snapchat's Stories Everywhere product is aimed at making it easier to discover videos shared in the app on other websites and apps. The idea is to make Snapchat an engaging outlet for news, sports and other video verticals. In terms of its content goals for 2018, Snap wants to double down on news, according to an internal memo obtained by Cheddar.

According to Cheddar, Snap also restructured its content division around four executives: Mike Su, who will oversee content-related product development; Michael DiBenedetto, who will lead content strategy and operations; Sean Mills, who will oversee original content; and Josh Stone, who will lead media company relations.

Snapchat, which was not immediately available for comment, has struggled to grow beyond its core base of young users. To get continuous feedback on the performance and design, a wide variety of Android devices have been distributed to the engineering teams. Unfortunately, it did not come close to Instagram Stories' active users of 300 million per month.

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