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emfizz.com January 19, 2018


Italian clothing company wins the right to use Steve Jobs' name

29 December 2017, 03:06 | Patty Hardy

Vincenzo and Giacomo Barbato said they may branch out into electronics Credit Facebook

Vincenzo and Giacomo Barbato said they may branch out into electronics
Credit
Facebook

An Italian clothing company going by the name of "Steve Jobs" has won its long-standing legal battle with Apple for the right to sell jeans with Jobs' name on them.

Apple obviously took offense in this matter but since the Italian entrepreneurs had already legally registered the trademark "Steve Jobs" internationally, the Cupertino-based firm had no option but to file a dispute against the Steve Jobs' logo (pictured below) which also bears resemblance to an apple.

After years of legal battles, a pair of brothers - Vincenzo and Giacomo Barbato - have successfully managed to win a legal battle against Apple, earning the right to call their company "Steve Jobs", after Apple's iconic founder, according to la Repubblica Napoli. The Barbato brothers were already in the process of starting their own clothing company, and they decided that "Steve Jobs" would be the flawless moniker for their nascent brand. The logo they designed is the letter "J" topped by and Apple-style leaf with a semi-circular cut-out on one side that looks remarkably like the bite out of the Apple apple.

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It's this design that may have doomed Apple's attempt at reclaiming the name. The European Union Intellectual Property Office decision came in 2014, but the Barbato brothers' claim over the brand was not settled until this year. As expected, Apple's legal department soon sent the brothers four large folders of legal documents and went to war.

Apple's lawsuit was based on the similarity of the logos. According to Business Insider Italia, Apple focused on the logo and because the J isn't a fruit, the brothers told the outlet, the chunk can not be a bite, as in the Apple logo. However, for now, at least, the brothers are free to use both the name and the logo. But their ambitions may very well stretch beyond clothing.

I'm no legal expert, but if Steve Jobs Phones start pouring out of China, something tells me Apple's lawyers will find a way to continue fighting. We will give space to many minds throughout Italy, especially Naples, to give the possibility to realize a dream, because Steve Jobs has really left a mark in the universe.



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