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emfizz.com January 19, 2018


Google eyeing brick and mortar stores in India to push Pixel

27 December 2017, 12:44 | Patty Hardy

Google plans to open brick-and-mortar stores in India to shore up sales of Pixel smartphones

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Google has made their space in the mobile hardware industry by launching their Pixel series of smartphones.

Google's shift from its Nexus line to its current Pixel line was a big shift for the company. The Economic Times reports that three people closely associated with the company have revealed that Google is set to launch its own brick-and-mortar stores across the country. Samsung, Apple, Motorola, and popular Chinese brands have already set up stores in the country and are further pushing sales via these offline stores.

"They have plans to open stores here", said one of them, adding the company would open "experience centres" in India. As per the report, Google has also appointed a senior Apple executive onboard to carry out the plans more efficiently. In the past, Google has relied on the Play Store online and third-party retailers to move units.

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It is believed that Google's new store will be able to offer customers the crucial important hand-on experience of the premium Pixel phones. "They got a flavor of how physical stores are also important because you can't explain numerous features online", a top mall executive told the site. The newspaper agency, citing internal sources, revealed that the company is now in talks with multiple malls to set up stores across the country. In 2013, Google had in partnership with BK Modipromoted Spice Group rolled out AndroidLand outlets to sell Android smartphones from brands such as Samsung, Sony, HTC, Lenovo, Xolo, Micromax and Karbonn, alongside Spice, which also sells its own branded smartphones. Sources familiar with the matter suggest a final decision is likely to be taken soon and the first Google stores in India could be launched in the second half of next year.

Rival Apple too is planning to setup single-branded store in India since mid-2106, but could do so, as it was facing issues with regard to government's clause for retailers to locally source at least 30% of the raw goods sold in such shops.



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