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Lyft is expanding to Toronto, its first worldwide city
14 November 2017, 12:47 | Jan Cross
Lyft founded in 2012 in San Francisco now operates in all 50 states
Lyft will soon drive into Canada, specifically Toronto, beginning in November.
"Lyft has grown considerably this past year, and Toronto was a no brainer for the company's first worldwide launch".
And it's about time: Lyft says more than 50,000 Toronto residents have downloaded the app to date.
One likely expansion target for Lyft after Toronto is London.
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In an effort to entice drivers, Lyft is offering a 25 percent bonus for the first 3,000 drivers who are approved and who complete 20 rides a week during the company's first three months of operation in Toronto.
Last year, city council voted in favour of a package of regulations that effectively legalized ridesharing services in Toronto. The company said it had not yet determined pricing but added, "we'll pretty quickly get to parity on.pricing with Uber". We see it as a world-class city. The company is also beginning to sign up potential drivers now in advance of its rollout of its service.
Uber arrived in Canada several years ago and has fought an uphill regulatory battle ever since, leaving it banned or pushed out of some Canadian cities as the taxi cab industry dug in its heels against new competition from unlicensed platforms.
On Monday, the ride-hailing company announced it will begin operating in Toronto, starting in December. CEO Logan Green says that they've been working toward the move for "months" with the Canadian market seeming like "an obvious fit" for the Lyft brand and culture. Indeed, there have been reports since the start of the year that such plans were imminent.
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