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Flipkart Billion Capture+ smartphone with dual rear cameras launched in India
12 November 2017, 02:24 | Patty Hardy
Flipkart to offer local-made mobile under Billion label
For the homegrown e-commerce player, jumping into the fray with its own smartphone offers it with an opportunity to consolidate its position in India the way that Amazon had done in its home market - the United States.
The Billion brand was launched by Flipkart earlier this year and offers products from clothing to electronics and now smartphones. "It is a truly made for India phone".
Under the Billion brand, Flipkart had already launched mixer grinders, cookware, backpacks and irons. This is reminiscent of Amazon's foray into smartphones in the U.S. with the ill-fated "Fire" smartphone. Priced at Rs 10,999, the Billion Capture+ will be available from November 15th on Flipkart.
Both variants of the smartphone are expandable via microSD card (up to 128GB). It will come in Mystic Black and Desert Gold colours, and go on sale on November 15, with no-cost EMIs and discounts on select debit and credit cards.
Commenting on the smartphone Co-Founder and Executive Chairman of Flipkart Sachin Bansal says, "The Billion brand's products have always been backed by meticulous data-driven research and insight into Indian customers' needs".
"This is a very significant event for us, given that a hi-tech product like a smartphone takes our brand to another level". The Billion Capture Plus ships with Nougat and comes with the promise of an Oreo update.
Do you think that the Billion Capture+ will be able to rival ell with the likes of Xiaomi Redmi Note 5 and Lenovo K8 Plus? This helps with the easy grip. Stock Android means no bloatware. This includes a 5.5-inch Full HD panel on the front and a banal clamshell aesthetic.
Under the hood the phone runs a Snapdragon 625 chip from Qualcomm - a tried and tested SoC also used by Mi A1, the Moto G5s Plus and countless other phones. There is also free cloud storage, but details on that haven't been revealed. This has a USB Type C charger and Quick Charge with Flipkart promising seven hours of battery life with just 15 minutes of charging. Flipkart claims that the battery will last for up to two days at a single charge.
Cameras are one of the highlights of the smartphone. The cameras come with dual tone LED flash. The front camera is an 8-megapixel shooter. The comapny is now planning to expand the categories for business over the next few months. On the other, it could b said that Flipkart might be cannibalizing sales of its various smartphone partners.
Flipkart is entering the phone market and has launched the Billion Capture+, a new smartphone under its private label Billion.
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