emfizz.com October 24, 2017

Windows 10 Mobile is no longer a focus for Microsoft

10 October 2017, 12:29 | Patty Hardy

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Angry man

Joe Belfiore, Corporate Vice President in the Operating Systems Group at Microsoft has now said that Microsoft's mobile operating system as a platform is indeed dead and nothing new (in terms of updates) is coming to devices running it. It is only now that the company has come out and said that the tech-giant will no longer be developing new features or hardware for Windows 10 Mobile. "But building new features/hw aren't the focus", Belfiore tweeted.

The idea is to give users of Windows on the desktop who own iOS and Android phones the look and feel of the Edge browser in new apps built specifically for the dominant mobile operating systems.

Belfiore continued, saying one of the chief problems for Microsoft's mobile operating system was the lack of apps compared to iOS and Android. He says that the company even went so far as to write apps for developers, but the lack of users on the platform kept them from investing in it.

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According to market research firm Kantar, Windows phones account for just 1.3 per cent of the market - from from 2.4 per cent a year ago - in the US. Many companies have stopped developing and withdrawn their apps from Windows Store during the a year ago. The platform had a tiny fraction of the volumes of users running Google's Android or Apple's iOS, which made it exceptionally hard to generate any meaningful revenue from Windows. On Sunday, Belfiore said that he too had "switched platforms for the app [and hardware] diversity". But the number of users was too low for most of the companies invest. Microsoft clearly failed to translate its prowess in the PC segment into the mobile phone segment. In the end, he told the consumer that he should just "choose what's best 4 u". After acquiring Nokia's phone business in 2014, the company wrote off $7.6 billion related to the deal, and announced laying off 7,800 employees in 2016. This seems to indicate that a "Surface Phone" is also no longer on the table.

If you are still using the older version of Windows 10, you should upgrade your machine before October 10.

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