Lite app is always targeted for users in developing countries who can only afford mid-range to entry level Android devices. The app has its own personal assistant, and now every time you open it you're also hit in the face with all your friend's Stories.
Originally launched as an alternative to the FacebookMessenger application, FacebookMessenger Lite's goal was to provide a good Messenger experience to those with cheaper phones or poorer quality internet.
Now, the new turnout could help Facebook to bring teens back to both traditional and LiteMessenger. Google, for instance, has developed alternate versions of its suite of apps like Maps and Search that are light on data use, which they have been testing in Indonesia. If it can keep people on Messenger, it's more likely to retain them in the rest of its family of apps. And surely, the appearance of a data-friendly app will surely appeal to such people.
Messenger Lite was initially intended for markets where Internet bandwidth remains a premium.
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