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emfizz.com October 19, 2017


Facebook's Messenger Lite app is officially available in Canada, Report

04 October 2017, 12:18 | Bernard Bryant

Facebook launches Messenger Lite in US, UK, Canada & Ireland

Facebook Messenger Lite

Facebook Messenger is one of the most popularly used apps for chat and communication.

Facebook has rolled out its Messenger Lite app to users in US, UK, Canada and Ireland. Oh, and the app is just for Android, no word on iOS as of now.

As many people have no access to 3G and 4G network coverage, this slimmed down app is essential for a company to broaden its market.

Messenger Lite was previously only available in developing countries, but Facebook apparently decided that it will also be useful in the United States.

You won't be able to video chat through Messenger Lite while the chat heads feature that pops up over the top of other apps won't happen when using this version either.

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Lite app is always targeted for users in developing countries who can only afford mid-range to entry level Android devices. The app has its own personal assistant, and now every time you open it you're also hit in the face with all your friend's Stories.

Originally launched as an alternative to the Facebook Messenger application, Facebook Messenger Lite's goal was to provide a good Messenger experience to those with cheaper phones or poorer quality internet.

Now, the new turnout could help Facebook to bring teens back to both traditional and Lite Messenger. Google, for instance, has developed alternate versions of its suite of apps like Maps and Search that are light on data use, which they have been testing in Indonesia. If it can keep people on Messenger, it's more likely to retain them in the rest of its family of apps. And surely, the appearance of a data-friendly app will surely appeal to such people.

Messenger Lite was initially intended for markets where Internet bandwidth remains a premium.



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