Декабря 12, 2017


Blade Runner 2049 disappoints at U.S. box office

11 Октября 2017, 12:13 | Anna Nguyen

'Blade Runner 2049' Crashes at Box Office

Blade Runner 2049 Flopped at the Box Office Because Women Weren't Rushing to See It

While the reviews for Blade Runner 2049 have been good, the same can't be said for its box office.

Instead, the movie's earnings fell short due to a lengthy 163-minute running time, less traction among younger moviegoers than anticipated, and shortfalls in the Midwest, South and smaller markets. As such, Alcon Entertainment, Sony Pictures, and Warner Bros.

With a built-in fanfare for the film and the inclusion of major stars like Ryan Gosling, Jared Leto, and returning megastar Harrison Ford, most believed it to be a shoe-in for a huge take on the charts.

The remake of the Stephen King killer clown thriller It has now taken $305m in the United States, and nearly as much internationally, to top the $600m mark globally, making it the most successful horror film.

Blade Runner 2049 is a 2017 American science fiction film directed by Denis Villeneuve and written by Hampton Fancher and Michael Green.

Warner Bros. domestic distribution chief Jeff Goldstein, said, "We're disappointed it didn't have a stronger result in North America". "Alcon and Denis made an awesome movie".

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"We did well in the major and high-profile markets", he added. "We definitely played to a more narrow audience than we had hoped for".

It will close the weekend with a domestic tally of US$305 million so far, plus US$298.8 million internationally, to top the US$600 million worldwide mark.

The animated My Little Pony trotted in with a modest US$8.8 million, slightly above forecasts.

Made on a budget of $150m, typically studios spend roughly $100 million again on marketing, meaning to be profitable Blade Runner 2049 needs around $250m. "Blade Runner" has an 89% "fresh" rating on Rotten Tomatoes while "The Foreigner" has 80%.

The Chinese comedy Never Say Die took $66m globally to top the global box office, pushing Kingsman: The Golden Circle into second place.

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