emfizz.com August 19, 2017

Facebook launches YouTube competitor called Watch

11 August 2017, 03:42 | Patty Hardy

Facebook launches original video content in redesigned Watch tab

Facebook envisions Watch feature as TV for social media

Show Pages should also make it easier for a viewer to understand what the series is about, watch its episodes, connect to the community created around it, and also watch other related videos. The new navigation tools make the video side of Facebook more like YouTube, and will likely see users more proactively encouraged to browse videos directly, rather than just watching content that automatically pops up within their personal Facebook feed.

Facebook is straying further into YouTube territory. That's why a year ago we launched the Video tab in the USA, which offered a predictable place to find videos on Facebook.

Watch is a great platform to increase theinterest of all users and creators to find an audience, build communication, and earn money for their business. They will also be able to comment in real time, and a tab will show what their friends are watching.

While labels and publishers have said that they are optimistic about their licensing talks with Facebook, the social network's video service becomes ever more like YouTube as it evolves, meaning there's a high chance the web firm will want similar licensing deals to its Google-owned rival - ie a variation of the 55% advertising share arrangement it is offering all content creators, preferably with no commitments to pay when content plays without ads.

With Watch though, people can find their favourite shows in episodes and watch them within their Facebook app.

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Some of the shows that will be initially available on Facebook Watch are Tastemade's Kitchen Little, Nas Daily, Gabby Bernstein, Nat Geo WILD's Safari Live, The Dodo's Comeback Kids, Tommy Mac and more.

Shows that follow a narrative arc or have a consistent theme.

Live events that bring communities together.

We think Watch will be home to a wide range of shows, from reality to comedy to live sports. Facebook is already broadcasting some Major League Baseball games and that would continue, the company said. The idea is to let people find videos and series they like, keep up with them as new episodes air, and interact with other fans in the process. Candidates are nominated by Mike's fans on Facebook. Watch is being rolled out to a limited amount of people in the US for now but more will have access to it soon. Similarly, we'll be opening up Shows to a limited group of creators and plan to roll out to all soon.

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