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emfizz.com May 30, 2017


Facebook Dives Deeper Into AR

20 April 2017, 08:51 | Anna Nguyen

Facebook CEO sees augmented reality's future in the camera

Facebook CEO Mark Zuckerberg holds a pair of the touch controllers for the Oculus Rift virtual reality headsets during the Facebook F8 conference in San Francisco California

He also said that Facebook isn't anxious about "no innovation" allegations and defended copying Snapchat by saying that it was the ground work for Facebook's Camera Effects Platform for developers. The social media giant is now bringing a platform for developers that will allow them to build new features into in-app cameras, dubbed as Camera Effects Platform.

He showed non-game AR apps, such as turning a home into a Harry Potter-style Hogwarts castle for a kid's birthday, or seeing details on your screen of the Colosseum in Rome when you point your smartphone camera at the real thing. It has also released the Frame Studio that will let the developers create frames for photos and videos. Frames Studio lets users design frames that can be used either with profile pictures or in the new Facebook camera.

Facebook's big plan is to make AR commonplace and the only way to do it is by creating software that transforms an ordinary smartphone into an augmented reality gadget.

Launched yesterday by Mark Zuckerberg, F8 2017, Facebook's annual developer's conference, opened with some major new features coming to your Facebook page. Meanwhile, users will be able to add augmented reality notes to different specific locations, so they could tell friends their favorite dish at a restaurant.

Zuckerberg said Facebook has "a lot of work" to do.

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Launch partners include NIke which can overlay a sweatband on your head and pull in your recent running route as an overlaid map. AR is largely seen as a part of the larger VR space, but it is easier to get into the hands of consumers because almost every one of Facebook's users has access to a mobile phone camera.

"It's going to take awhile for this to develop", Zuckerberg said.

"But over time I do think this is going to be a really important technology that changes how we use our phones, and eventually all of technology".

Facebook Spaces is available in beta now for Oculus Rift and Touch and can be downloaded from the Oculus Store.

Facebook at last year's F8 opened the Messenger Platform to the developer community. This would be a more advanced kind of augmented reality than what is portrayed in the trendy game Pokémon Go. He offered an example of a still photo that could be transformed into a 3D scene, where the user could pan around, change lighting and add effects such as filling the room with water, bouncing balls or skittles.



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