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Twitter launches live video API
21 March 2017, 08:33 | Jan Cross
Twitter launches live video API
The Live video API is customizable for larger publishing enterprises when compared to Periscope Producer.
Once live broadcasters will be able to plug in their own video cameras, editing software and satellite vans to smooth transmission via a highly customizable interface. The other three - Telestream's Wirecast software, Switchboard Cloud, and Teradek - are more professional video creation and management solutions.
In a bid to make easier for media firms to post live video broadcasts, micro-blogging website Twitter will launch Live video application programming interface (API) later this week.
Twitter says that since Periscope Producer's launch, it saw the total number of Producer broadcasts almost double quarter over quarter. The new API does away with this requirement completely.
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This has created something of a conundrum for the service however as it weighs up whether to prioritize Periscope, its dedicated live video app or focus its energies on the main app instead.
Mevo, the camera designed for live-streaming, is now Twitter-compatible. But Facebook Live's rise in popularity (and a slow path to Twitter integration) left Periscope reaching for users. It also goes to show how influential Pericope and Beykpour have become within Twitter, where the Periscope team now essentially handle all live streaming, save for a few marquee deals like the one brokered with the NFL.
More broadly, the idea with the new API is to open the doors to bigger companies that can help Twitter fill its network with interesting things to watch - giving users more of a reason to launch the Twitter app, and giving advertisers more of a reason to pay for placements within the video content.
The Periscope wasn't the first notable live-streaming app, but it had a stretch run where it was certainly the most popular.
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