emfizz.com March 23, 2017

Drake breaks Ed Sheeran's young record on Spotify

21 March 2017, 09:20 | Anna Nguyen

Source Kevin Winter Getty Images Entertainment Getty Images

Source   Kevin Winter  Getty Images Entertainment  Getty Images

On Saturday, Drake returned to the scene with his latest project, a playlist titled "More Life", and it looks like he's set for another career defining year in 2017. More Life succeeds in the areas that Views fails because of its branding as a playlist.

More Life debuted on Apple's iTunes Radio, where it was played in full, a move other radio stations around the world followed.

A large chunk of those streams - about 20 per cent, according to Forbes - are from his most recent album Views, which is less than a year old. One more interesting feature comes from Quavo on the previous record, "Portland". And why wouldn't it, if his mixtape is surveying his musical headspace of the moment?

Overall, More Life is commercial enough to be successful while also being interesting and out of the ordinary. Eight days later, the final product hit the web, and it's potentially the artist's most cohesive project to date.

In addition, Drake set a new record for the most streams for an artist in a single day on Spotify: 76.4 million streams on March 19.

"Congratulations to Drake on this milestone, and thank you for the music, from all your fans on Spotify". Drake used both of those elements and over the weekend we were introduced to (almost) 22 new tracks from 6 God. The imagery harkens back to the cleverness that elevated Drake to the top of the conversation and is far more tolerable than his more recent image posturing.

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Getting more out of life.

Drake doesn't just let Sampha - the British artist he collaborated with on Nothing Was the Same highlight Too Much - take center stage here.

Maybe the reason why Drake's rap feels soft is that it isn't rap at all. By the end of 2016, the album had smashed traditional and digital records.

If you're an Amazon Prime member, that means you can get Amazon Music Unlimited for $7.99 per month of $79 for the year.

Glow (feat. Kanye West): The long awaited Kanye Feature. That's a new single-day record for streams of songs from an album on Apple Music. By the second interlude I recognized that's what was happening.

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