emfizz.com March 23, 2017

Adobe, Microsoft launch first joint cloud systems

21 March 2017, 12:29 | Jan Cross

Adobe is now officially an ad tech company

Adobe launches its Advertising Cloud to manage ads across search, social and TV

"We are bridging longstanding media gaps - not just between TV and digital, but also between brand and performance advertising". All these solutions are built upon Adobe's robust and scalable Cloud Platform.

Adobe Advertising Cloud already manages roughly $3.5 billion in annualized ad spend on behalf of more than 1,000 global clients, including Allstate, Ford, Johnson & Johnson, Kraft, Liberty Mutual, L'Oréal, MGM, Nickelodeon and Southwest Airlines.

Not content with being one of the dominating forces on the marketing cloud scene - with its own Adobe Marketing Cloud pulling in a record US$1.631 billion in revenue in the 2016 financial year, Adobe says the Advertising Cloud already manages almost US$3.5 billion in annualised ad spend on behalf of more than 1,000 global clients.

Advertisers are facing an increasingly complex and fragmented landscape, with legacy silos for media planning and buying across TV and digital. However, while both of Adobe's rivals have made major acquisitions in the marketing tech and data space, they have yet to provide marketers demand-side platform software that allows them to buy ads. It includes Adobe Media Optimizer and the recently acquired TubeMogul.

Over the years, Adobe has been looking for ways to improve the measurement and management of ads that appear on the Internet.

The sales and marketing software products by Adobe and Microsoft is going to give tough competition to similar products of Salesforce.com Inc and Oracle Corp offerings, the two firms said Monday.

Gorsuch emphasizes judicial independence at hearing
Schwartz noted a hearing was denied former Democratic President Barack Obama's nominee Merrick Garland. Monday, Blumenthal and the other senators on the committee will make their opening remarks.

A Lot of People Became Billionaires Last Year
He's followed by his good friend and investment guru Warren Buffett (US$75.6b), and Amazon founder Jeff Bezos (US$72.8b). South Florida is home to some very rich people, including Carnival Corp. chairman Micky Arison of Miami and the new U.S.

Mart opens strong on listing day, doubles on issue price
At 10:25am, Avenue Supermarts shares were at Rs 596, up 97 percent, with over 3.26 crore shares changing hands on BSE so far. The company's stores operate under the "D-Mart" brand, registered as a trademark under various classes of products.

The model will standardise how data is structured and accelerate the process of gaining insights from huge amounts of data.

The solutions look to transform cross-channel experiences and campaign orchestration using Adobe Experience Cloud and Microsoft Cloud. It also leverages Adobe Sensei's machine learning and artificial intelligence capabilities. Experience Cloud, therefore, is more of a statement than a product launch - it is Adobe's way of showing that when it comes to every aspect of marketing, it has not only a complete suite of individual products that can help at a niche problem level but an overall solution that integrates across the entire customer journey.

Finally, Adobe and Microsoft announced the availability of their first set of joint solutions focused on transforming customer experiences for enterprises.

Speaking to Business Insider, Brett Wilson, the former TubeMogul CEO and current vice president and general manager of advertising at Adobe, said: "Adobe, traditionally, has been known for having a marketing cloud that primarily helped advertisers measure interactions with their audience and data".

"At Adobe, we believe experience is the great differentiator, the make-or-break attribute to ignite life-long customer advocacy and growth".

Other News

Trending Now

Death Toll In Peru Climbs As Historic El Nino Rains, Floods Continue
The Associated Press, Alliance France-Presse and United Press International reported on this story. A group of people, stranded in flood waters, hold onto a rope as they walk to safety.

Trump dubbed the "Golfer-in-Chief"
We say "seems" because the White House avoids talking about it. "The president's entitled to a bit of privacy at some point". Each of Trump's weekend Mar-a-Lago trips could cost taxpayers more than $3 million, according to an analysis by Politico .

Donald Trump meets Haider al-Abbadi at White House
President Donald Trump is welcoming Iraq's prime minister to the White House for their first meeting since Trump assumed office. As reporters were leaving, Mr Abadi leaned over to Mr Trump and said jokingly, "We have nothing to do with the wiretap".

Trump golfing at faster rate than Obama, but Spicer says it's different
Spicer said he could not confirm reports of an upcoming Mar-a-Lago summit in April with Trump and Chinese President Xi Jinping . Britain is said to be ready to forget the spat after the United States agreed not to repeat claims GCHQ wiretapped Mr Trump.

As Gorsuch Confirmation Hearing Begins, Feinstein Calls Him 'An Extremist'
US Supreme Court nominee Neil Gorsuch can expect some tough scrutiny at his Senate confirmation hearing. Grassley wrapped up his statement by directly addressing Gorsuch.

'Assassin's Creed Empire' Release Date Rumors: Swiss retailer posts October 2017 launch
As reported by Wccftech , the Swiss retailer World of Games briefly had an october 2017 release date listed on its website. While there's no confirmation on any of it, the mere prospect is very interesting to think about.

State Senator Daniel Biss Announces Candidacy For Governor
Bruce Rauner became governor and IL has now gone through a budget stalemate like it has never before. Daniel Biss announced Monday he is joining the growing list of Democrats challenging Gov.

New director named for Britain's surveillance agency GCHQ
Jeremy Fleming will succeed Robert Hannigan as director of the agency often referred to as Britain's listening post. The agency called the claims "utterly ridiculous".

Indian Supreme Court suggests out-of-court settlement of Babri Masjid dispute
In response, Swamy said it is hard to make both communities sit together and only judicial intervention is needed. To this, the court said that all parties should choose mediators to make a fresh attempt to settle the issue.

Donald Trump Plummets Over 200 Spots On Forbes' Billionaires List!
El Paso businessman Paul Foster moved up eight spots to No. 1,468 on the latest Forbes magazine list of the world's billionaires. Jim Davis, the CEO of the Boston-based New Balance, finished in a tie for 315th place with a net worth of $7.1 billion.